The creative idea draws on the element that the RSAF is made of brilliant individuals that make up a formidable team as one force.
To bring the idea to life, the creative work focuses on RSAF personnel in action, along with an insider view into an array of vocations, interspersed with sequences of RSAF aircrafts. The print campaign can also be scanned with RSAF’s ‘One Force’ app, unlocking mini challenges for each individual vocation, allowing readers to feel like they are part of the action. All to make the vocations more engaging, believable and realistic.
ONE FORCE is a simulation game created to increase awareness on the career opportunities within the RSAF.
In the game, players can build their very own air base from ground up. They also get to form their own air force – complete with fighter planes, sophisticated weapon systems and pilots. Players can also earn points and unlock more military assets when they battle with their friends. This can help to engage players to recruit their friends to the game.
Aside from the core simulation game play, ONE FORCE is also packed with several other exciting mini games that can be unlocked when players scan the QR codes on RSAF posters put up around Singapore.
